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WWF launches "Earth Hour": Everyone has an environmentalist in their hearts
- Categories:Special report
- Author:
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- Time of issue:2012-03-30
(Summary description)
WWF launches "Earth Hour": Everyone has an environmentalist in their hearts
(Summary description)
- Categories:Special report
- Author:
- Origin:
- Time of issue:2012-03-30
Information
Beijing, China, February 23, 2012, WWF (World Wide Fund for Nature) announced the launch of the 2012 "Earth Hour" advertising campaign, the theme of which is "Everyone has an environmentalist in their heart". The promotion aims to help achieve the goal of the "Earth Hour" campaign, which is to encourage individuals, businesses and governments to make at least one environmental change in their daily activities.
Jing Hui, Director of the External Liaison Department of WWF (China), said: “Our survey data shows that the vast majority of people care about environmental protection, but when implementing actions, they often have to consider benefits, comfort, convenience, and personal image enhancement. In this way, it is easy for people to forget the nature of loving nature. This year’s “Earth Hour” event is to reawaken people’s awareness of the nature of nature and make it an important factor affecting decision-making."
This year’s advertising campaign includes 1 TV commercial and 3 print ads, describing three characters who have changed from the "Earth Hour" campaign. When making decisions, they not only consider factors such as comfort, convenience or personal image enhancement, but also Will consider environmental factors.
Jing Hui, Director of the External Liaison Department of WWF (China), said: “Our survey data shows that the vast majority of people care about environmental protection, but when implementing actions, they often have to consider benefits, comfort, convenience, and personal image enhancement. In this way, it is easy for people to forget the nature of loving nature. This year’s “Earth Hour” event is to reawaken people’s awareness of the nature of nature and make it an important factor affecting decision-making."
This year’s advertising campaign includes 1 TV commercial and 3 print ads, describing three characters who have changed from the "Earth Hour" campaign. When making decisions, they not only consider factors such as comfort, convenience or personal image enhancement, but also Will consider environmental factors.
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